They insisted on being different. Demanded that the sheeple break free from the 5'14" floppies, and, well...think different. How different? They went so far as to blast the PC/IBM hegemony with the now-classic 1984 ad below.
That was then...
Flash forward two decades, where Apple completely dominates the portable music market, has revolutionized SmartPhones, and -with the introduction of the iPad-- now holds a commanding 75% market share for tablets (on top of it's 11% and growing desktop market).
Imagine my surprise then, when I saw this lil ad streaming on the twitter feed last night for the Superbowl.
..This is now.
The product is the Motorola Xoom, an $800 competitor to the ubiqituous iPad (also pushing 8 big ones). And, this time, it's the lil' upstart being portrayed as the hegemon; the enslaver of the masses. Not too sure how Motorola, of all people, can claim to be the little guy. But, what's good for the goose here back in the days of Reagan and Yuppie douches, is just as good today, in the era of a black president and Hipster douches.